“Their world is crumbling, ours is being built.”
– Florian Philpott, Front Nationale chief strategist
It’s the second day after the night before and at first everything felt like a bad dream. But it’s really true; the unthinkable has happened. Donald Trump, the man whose face launched a thousand memes, has become president of the United States. We thought it was impossible. Safe in our ivory towers of so-called common sense, insulated in our echo chambers, we were convinced that logic would prevail. We should have learned from Brexit that it would not.
Instead the educated liberal global elites just repeated the same mistake again. Ironically it’s the most popular cliche in the US Congress; that the definition of insanity is doing the same thing over and over and expecting different results. This time, we played directly into its hands.
We can argue that those who voted for Trump, as with Brexit, did so based on hatred, misinformation and lies. This is true to an extent, as all politics is subject to a fair amount of propaganda, made even easier in our always-on media age. And there’s plenty of hatred to be found among the average group of Trump supporters. It’s frightening that things have sunk to this point. But the fact remains that large swathes of American (and British) society have legitimate concerns, which the election results have thrust to the forefront. Many of them are racist, bigoted and hateful, but it’s not constructive to ignore or belittle them; and it’s a natural reaction that the more we insult people’s views, the more vehemently they cling to them.
This is where part of the problem lies, in this self-selection into camps of ‘them’ and ‘us’. Labelling Trump supporters as ‘stupid’ and ‘deplorables’ may trip easily off the tongue; after all so many of them express the unpalatable. But if the educated liberal sections of society truly seek social cohesion, what about putting aside the insults and getting to know the driving forces behind these ‘repugnant’ views?
A note now on psychology and human nature. Why do people react so viscerally when their views are challenged? When humans develop an opinion on an issue it tends to become more than just academic. It becomes part of our worldview, which defines our identity. That influences who we are, what we believe and which group we belong to, making any challenge to our identity feel deeply personal. At a sub-conscious level the brain readies itself for an attack on our self-esteem.
That’s why it often feels so difficult to change people’s minds on an issue. Most attempts to persuade simply backfire, no matter how many facts are supplied to support the point. This makes the gulf between opposing views even wider and less possible to bridge. According to behavioural science, the more facts and evidence that are brought to the table, the more adversarial most people become, and the less likely reconciliation becomes. On both sides of the Atlantic this proved to be true. People rejected the experts and went the other way.
So how do we get people to listen to our viewpoints? Clue: it’s not by bombarding them with facts and then insulting them. According to behavioural scientists, the technique of affirmation may hold some hope. If you tell people something positive about themselves, they become more amenable to changing their views on an issue. In contrast, when challenged by evidence, the brain shows more activity in areas linked to emotion, conflict, moral judgments, and reward and pleasure, but far less activity in the area most closely associated with rational thought.
The Democrat campaign in the US and Remain in the UK might have fared better if their strategists had considered the fundamentals of human behaviour. It’s too late for now; Brexit and Trump have taught us a resounding lesson. But going forward the most useful approach would be to try and understand the driving factors that produced this outcome. We need to discover people’s concerns when they voted for Trump. What aspects of the establishment were they rebelling against? What do they truly fear? And what do they hope to achieve in the future? By setting aside our liberal disgust at the racism and bigotry and delving deeper into the issue we can try to salvage this situation and learn something from it.
So get out of your echo chamber and talk to someone who voted for Trump. Ask them why they did it. Don’t insult or belittle them, just listen to their explanation. Even better, get away from social media altogether and go outside. Find real-life people who voted for Trump (or Brexit if you’re in the UK). Talk to them, engage with them, and see if your liberal tolerant views can extend to understanding the other side, no matter how repugnant you find it. In this way we can try to tackle the root causes of fear, and perhaps improve Western social and political systems in the process. Yes, we could also keep on protesting, insulting, and talking about how badly we’re doomed. But that approach will never lessen the divisions.